1) What
is your business?
· We make all kind of lenses
2) Describe
your business in one sentence
· We make a very high quality of eyeglasses lenses
and camera lenses.
3) Who
is your target audience?
· My target audience is anyone who
wants to have a very high quality lenses.
4) Who
are your competitors?
· My competitors are any other lenses company
who makes the same products.
5) What
makes them better/worse than your product/service?
· They are worse than my product
because my company is the biggest lenses company in the world. It uses very
high quality of raw materials. Also we only hire people from top 10
universities.
6) Do
you currently have an identity?
· The company is known for more than 50
years.
7) (If
your answer to #6 is no, skip this question) What do you like about
it and what don’t you like about it?
· I like that it is old because every
one knows it and knows how good it is.
1) How
do you want your image to be seen in two years?
· I want to see it in a better place
with more advanced products.
2) If
your company was an animal, what animal would it be and why?
· Eagle because it has a perfect and
strong vision.
3) If
your company/brand was a person, who would it be and why?
· Salvino D'Armate because he is the
one who created the eye glasses.
4) If
your company/brand was an object, what would it be?
· A lens because my company is about
lenses.
5) If
your customer was a cartoon character, who would it be?
·
Hans Moleman (The Simpsons) because he is
wearing eyeglasses.
